Victoria’s Secret strategy & design: Community
We were initially hired to build a product strategy and design for a missing community aspect they sought to ideate on and further develop. Our client was eager to build a space in which fostering inclusivity, embracing diversity and shared interests, and nurturing connection was the ultimate goal. The VS team was very impressed with the final demo presentation, which in turn led to hiring us for the full scope of development work. Featured on both mobile [iOS, Android] and web, this successful addition enables rewards members to connect, share ideas, find common interests, explore inspiring content, and engage in meaningful conversations about topics they are passionate about.
Client
Victoria’s Secret
Year
2021 - 2022
Users
3 million +
Size
Million +