Zenni Optical Mobile transformation
Hired on to completely reimagine their mobile iOS and Android efforts, our 10+ team embarked on an overhaul to streamline shopping, re-architect the backend to eliminate tech debt and make room for a more sustainable future-proof system, and simplify their current UX flow to offer a user-friendly and functional journey for the consumer.
Size
multi-million dollar account
Users
Millions
Client
Zenni Optical
Year
2020 - 2021
Notable achievements
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Since the June 2023 launch of the redesigned app, Zenni has seen its daily active users more than triple – climbing from 7,000 to 28,000 over the third quarter.
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Zenni mobile app revenue doubled from June to August 2023, and the brand expects to see a continued 15% growth rate conservatively month-over-month through the end of the year, with mobile app sales generating $20 million for the brand for the latter half of the year alone.
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The overall app rating has catapulted to five stars as a by-product of the more user-friendly UX and the overall ranking in the Shopping category in the iOS app store has vaulted to the top of all eyewear retailers, surpassing Warby Parker as of this date.